Open Access

Current Issue Articles

Research Article DOI:
The Integral Role of Market Research in Shaping Data-Driven Product Strategy
Review Article DOI: doi.org/10.47363/JMSCM/2024(3)165
Resolving the Fuel Subsidy and Welfare Dilemma in the Nigerian Economic Space
Research Article DOI: doi.org/10.47363/JMSCM/2024(3)164
Evaluating the Impact of Organizational Investments in Medical Sales Representatives on Pharmaceutical Performance through Physician Promotion Channels